Carrot LLC
  • Portland, OR, USA
  • Hourly
  • Full Time

Carrot (carrot.com) is a fast-growing SaaS company that helps real estate investors and agents generate leads online so they can close more deals and have more time for the things that matter in life. Watch the video below to learn more about Carrot, who we serve, and our mission.

We are looking for someone to join our team as a Product Marketer (with the option of working REMOTELY!) to help us strategize and effectively communicate with our customers so they can get the maximum value out of their software subscription with us.

As the primary conduit for product messaging at Carrot, the Product Marketer will be responsible for cultivating a messaging strategy and enabling other teams to tap into a foundation of consistent and effective content for use across the entire company.


This role will be very hands-on with content creation and enable key rework of existing assets, in addition to paving a path forward for improvement and experimentation.
Reporting directly into the Product team they will have an intimate knowledge of the Carrot platform and its features but will closely align efforts with Marketing campaigns and ongoing promotions.


As an extension of this role the Product Marketer will directly conduct feature adoption campaigns and keep their pulse on member perception and messaging effectiveness.

WHAT YOU WILL BE DOING

  • Own the messaging strategy for the Carrot product
  • Generate empathy with Carrot's members and solve for a perfect fit between their needs and feature representation
  • Create content playbooks for key marketing processes
  • Perform hands-on content updates to product marketing website
  • Plan and execute AB tests with marketing website and member outreach campaigns
  • Publish feature updates and release notifications to members
  • Support go to market launch promotions (landing pages, campaigns in partnership with marketing team)
  • Collaborate closely with ongoing marketing initiatives and promotions
  • Create ongoing member surveys to identify opportunities to improve product positioning

QUALIFICATIONS

  • 2-5 years of experience working in a Product Marketing (or similar) role
  • Proven record of successful content creation strategy and execution
  • Bonus: 2+ years working with intercom and/or Wordpress

ARE YOU READY TO JOIN OUR TEAM?

If you feel that you would be right for this position please fill out our initial 3-minute, mobile-friendly application so that we can review your information. We look forward to meeting you!





Carrot LLC
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